Small town tree service ready to expand. Purchased all the equipment, and sat waiting for customers to call. We built a simple lead machine, spanning two states with 5 locations and started sending them 5 phone calls a day. They were not all great leads to start. Two months in, we were generating 2 phone calls a day, per location and the quality was better. Average quote was for approx. $ 3000, closing percentage was roughly 35% (not great, room for improvement), and sales began rising. 8 Months in, there are approx 150 – 200 calls/month, closing ratio is up a bit and revenue is drastically increased.